2 min read
Product photos and videos
What this is for
- Understanding why a photo looks slightly different (smaller, sharper edges) a moment after you upload it.
- Knowing the size limits before an upload is rejected.
- Knowing that your phone’s exact location is removed from every photo automatically.
What happens to a photo after you upload it
Every photo you add — to a product, a collection, a blog post — is cleaned up automatically before it is shown anywhere:
- Your phone’s location is removed. Phones save GPS coordinates inside the photo file (this is what lets your Photos app show a map of where a picture was taken). That location data never appears on your store, and never stays reachable after processing finishes — it is removed, not just hidden.
- It’s turned the right way up. A sideways photo is straightened automatically.
- It’s resized for the web. A giant 12-megapixel phone photo is shrunk to the largest size a screen actually needs, and several smaller copies are made for phones, tablets and thumbnails — so a shopper on a slow connection downloads a small file, not your original.
- It’s compressed further, invisibly. Modern, smaller formats are generated alongside the original; browsers that support them get a noticeably smaller download with no visible quality loss.
This takes a few seconds after you upload. While it’s happening, the photo shows a “Processing” state in the media library; once it’s done, it shows normally everywhere. If something goes wrong (a corrupted file, for example), it shows “Failed” and you can delete and re-upload it.
Animated GIFs are converted to a modern animated format automatically, which is usually much smaller for the same look; if that ever causes a problem with a specific GIF, contact support.
Size limits
| Type | Limit |
|---|---|
| Photos (JPEG, PNG, WebP, AVIF, GIF) | 10 MB |
| Video (MP4 only) | 100 MB |
SVG files are never accepted, on any plan — they can carry code, not just a picture, so allowing them would be a security risk to your store and your shoppers.
Privacy
Because location data is removed from every photo, it is safe to upload photos taken on a phone directly — you do not need to strip location data yourself first, and you do not need to worry about a customer being able to find out where a product photo was taken.