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Campaigns

• Campaigns are one-off sends to a segment of your customers: an email or WhatsApp broadcast for a launch, a sale or a restock.
• Automations run on their own once turned on: abandoned-checkout reminders, a welcome message for new subscribers (sent once they confirm their email), and win-back messages for lapsed buyers.

Both count toward the sales-by-source table under Email or WhatsApp, and appear by name in Top campaigns and in a source’s expanded row.